CASE STUDY
ASDA & FISERV
Over 15 years supporting one of the UK’s largest retail gift card programmes.
OVERVIEW
Since 2014, Certus has supported ASDA’s gift card programme through Fiserv, manufacturing more than 24 million cards across multiple evolving formats.
Behind the scenes, Certus supports the programme through seasonal design, security-led development and point-of-sale solutions, helping maintain a successful and adaptable retail gift card programme. Certus has helped to create solutions that are practical, sustainable and built to last with the confidence that every card is produced and delivered to the highest standard.
24.4M
gift cards cards printed, personalised and delivered since 2014
15
different design variations delivered throughout the partnership
1st
First 2-step activation product launched in 2016
ABOUT
"
CHALLENGE
ASDA is one of the UK’s largest supermarket retailers, with more than 1,000 stores and a gift card programme that reaches millions of customers each year through in-store sale, online channels and third-party retail distribution.
Managing a programme at that scale means products must remain consistent across multiple formats while continuing to adapt to seasonal campaigns, security requirements and changing customer expectations.
SOLUTION
End to End Card Manufacturing
Certus Card Group supports the ASDA gift card programme across multiple distribution channels, producing different formats to suit each route to market. From M6 hanging cards designed for in-store retail display to premium gifting products, formats are developed to meet the practical demands of how and where they will be sold.
Regardless of format, every product is printed and personalised ready for distribution through Certus’ end-to-end manufacturing process, combining high-quality print production in Colchester with secure personalisation and fulfilment in Skelmersdale.
As the account has evolved, Certus has supported the delivery of 15 designs, including many of ASDA’s top-selling seasonal cards.
As retail fraud continues to increase, Certus has also supported the programme through a period of security innovation, including secure wraps, barcode protection and developed by Fiserv, the launch of the first double-scan barcode format designed to support separate activation and redemption.
Our Work Together
Protecting ASDA’s retail gift cards with secure wrap
Learn how Certus partnered with ASDA to strengthen gift card security through Secure Wrap, protecting products while preserving merchandising impact and ease of purchase.
Creating Christmas Card Designs That Sell
Discover how Certus helps ASDA create standout Christmas gift card designs that capture seasonal demand while remaining fully optimised for production and retail success.
Securing a single piece gift card with ASDA & Fiserv
Find out how Certus worked with ASDA, Fiserv and Superior Labels to enhance gift card security through an innovative two-step activation solution.
Find Out More
The relationship with ASDA and Fiserv remains strong, with ongoing product development helping ensure the programme continues to evolve in line with changing retail requirements, security challenges and customer expectations.
To find out how Certus Card Group can help support your gift card programme, book a meeting with one of our team below.