Creating Christmas Gift Card Designs That Sell with ASDA & Fiserv
ASDA Christmas Gift Card Designs
In a recent GCVA study, 44.8% of consumers purchased a gift card at Christmas, making it one of the most important periods within the gift card calendar. For retailers such as ASDA, ensuring gift cards remain attractive during the festive period is key to making the most of seasonal demand.
Standout seasonal designs help create products that feel more personal, more festive and more appropriate for one of the biggest gifting moments of the year. But when design is constrained by size and format, how do you create something that cuts through the noise of Christmas and helps boost sales?
Our Solution
Each year, Certus Card Group works with ASDA to design and manufacture its Christmas gift card range, ensuring designs not only fit within ASDA’s annual Christmas campaign but also remain fully functional as redeemable gift cards.
Certus Card Group’s design team supports ASDA by combining campaign artwork supplied by the retailer with new concepts developed to expand the seasonal selection. Working within ASDA’s brief, Certus creates designs that sit alongside existing campaign assets, helping build a six-card selection that feels both consistent and commercially varied.
Once designs are selected, artwork is prepared for production, ensuring layouts remain accurate for personalisation, barcode placement and manufacture. Planning begins as early as April each year, allowing time for concept development, refinement and production ahead of peak seasonal demand.
ABOUT
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Across recent Christmas ranges, Certus has developed more than 15 new concepts, with selected designs amongst ASDA’s highest-selling Christmas cards for two consecutive years.
Find Out More
Speak to our team to explore how our design services can enhance your gift card programme: