Greetings Card Carriers combine traditional greetings cards with integrated gift card attachments or printed codes, creating a complete gifting solution. They can be produced as standard greetings cards for retail display or offered as print-on-demand personalised cards, allowing customers to add their own messages, such as “Dear Certus”, at the point of purchase.

For retailers and brands, this creates an opportunity to offer premium, personalised gifting options that enhance the customer experience while generating additional revenue. Produced on demand, the format removes the need for loose inserts or manual packing, simplifying fulfilment while delivering a polished presentation for direct-to-consumer gifting.